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Our Story

“As never before, our world needs warmth in its cold, metallic heart, warmth to go on and face what has been made of human life, warmth to remain humane and kind.”
― Henry Beston
Two connected

Worlds Collide

In 2020, during the height of the pandemic, we opened an Airbnb in western WI in an effort to save a family farm. As the pandemic accelerated and forced the world into a new digital era, we realized local businesses all around us were getting left behind.

Then, the murder of George Floyd and the movement following his death, right in our own community, had awoken something within us. We watched as the world became more divided than ever, and decided to start living our lives around bringing communities together.

An 💡 is Born

We knew that to move forward, we had to focus on elevating the voices of all those that struggle to be heard. To strengthen local communities, we have to share the untold stories and remind people what we all have in common. Only then can we build an inclusive world that empowers diversity, entrepreneurship, and inclusivity.

We know now more than ever, we must utilize the rapid advancements of technology to empower the masses, not the powerful few. So, we started connecting with small business owners.

Coding

The Future

It didn’t take long for us to realize we were on to something. Small biz owners from both urban and rural communities were experiencing very similar challenges. We sprinted out of our comfort zones and began building, using our collective talents. Most importantly, Derek was able to use his 10+ years of coding experience to begin building.

What was originally named Outermost Acres (after the Airbnb that inspired it) eventually transformed into scuse (skoo·zee).

Technology

For Good

Scuse reflects everyone and everything this journey has been and continues to be. We’re working hard as one inclusive community to RISE UP and create positive waves of change. Bridging our worlds has been incredibly difficult and yet, our most rewarding work to date.

We are eternally grateful for every moment, person, local business, and teacher that brought us here. Together we can and we will build stronger local communities by using technology for good.

The Founding Team

Development

The brains of the operation and mastermind behind the tech.

Uptown

Fav local biz: Nightingale

Fav 90’s album: Backstreet Boys Millennium

Coffee Order: Iced Americano w/ 2 extra shots, no room for cream

Marketing

The local-loving content creating machine.

McFarland (Madison, WI)

Fav Local Biz: McFarland House Cafe

Fav 90’s Album: Cher Believe

Coffee Order: Iced Honey Lavender Oat Milk Latte

Operations

The type A queen who keeps us moving forward.

Elliot Park

Fav Local Biz: Kiku Bistro

Fav 90’s Album: Shania Twain Come On Over

Coffee Order: Iced Honey Oat Milk Latte

Sales

The liaison who’s got it goin’ on.

Uptown

Fav Local Biz: Third Space Cafe

Fav 90’s Album: Enrique Iglesias Escape

Coffee Order: Hazelnut Cold Brew

Join Us

If you believe in a future with thriving small businesses, vibrant neighborhoods, and lively streets where everyone is welcome – We have a seat for you.

Back to invite.